Enhance eCommerce Customer Efficiency through Personalisation
With accelerated digital transformation, industries are coming up with newer ways to enhance customer experience and boost performance. The availability of sophisticated tech solutions allows companies to focus on a broader customer pool to provide better services. Technology helps retail companies pay more attention to their client's needs and behaviours with more precision. Personalised online shopping helps ECommerce companies stay competitive and increase their revenues. In 2020, worldwide e-commerce sales accounted for 18% of all retail sales, according to Statista. The figure is, further, bound to increase up to 21.8% by 2024. Businesses should consider improving the efficiency of their customer service through personalisation as demand for online shopping grows. Create personalised offers for online customers to deliver suggestions, content and products based on the users’ browsing behaviours, historical purchases, personal data and demographics. This is also o...